So, you have a website, and maybe you have some data to tell you how many people have visited. But how can you leverage this data to generate leads? The great news is there is now a free tool out there that can really help. Leadfeeder (www.leadfeeder.com formerly Wanapi) connects to your site via your Google […]
Digital Democracy for all – Finally!
Is your Digital Marketing agency a Supermodel? Won’t get out of bed for less than £10k? Fear not there is salvation ahead –Techstersol Digital aims to level the playing field with a more democratic approach to digital. Techstersol Digital is a unique business aimed at time-poor entrepreneurs who want to make things happen, without having […]
Single web page = huge impact!
Many entrepreneurs and newly formed businesses realise they need get online but want to keep costs down. With so many single page offers available Techstersol wanted to break the mould with a complete package fulfilling every possible need to get started on the Web. That’s why we introduced our Business Web Starter Package, which includes […]
Marketing cloud for small business?
Adobe, Salesforce, Oracle, IBM – all offer derivatives of what has been termed the marketing cloud. There’s little doubt about the logic of creating an integrated platform to bring together all aspects of web and digital marketing – it’s a marketers dream. But so far it’s a dream that is realised only for large corporations […]
Selling or Marketing to Expats?
The global expat community is attractive to many businesses not least because it comprises some 40 million high-income earners (Source: OECD). Until recently, reaching expats could be patchy and involve joining various online communities in different cities. Fortunately, marketers today have a more complete solution for targeting. Internations.org is a relatively unknown social network dedicated […]
Is Guy Kawasaki a bot?
Apologies in advance to Guy here – this article is nothing personal. I just noticed that Guy is based in the US and yet his Linkedin updates and Tweets seem to march on regardless of whether he is sleeping or working or otherwise. Savvy social marketers will instantly recognize that Guy (and other prolific opinion […]
Need a Voice for your company?
A picture speaks a thousand words, but when you add in a voice and great music, the effect is transformational. Adobe Voice is an app that allows you to tell your own animated stories with great templates, icons, music, images – and not least, your own voice. Start-ups and small companies can use it to […]
Could 4G kill BT stone dead?
For Internet users in the UK wanting a fast connection at home, there’s cable, BT or, well nothing actually! If you don’t have fibre to your doorstep, or just want a broadband connection you are going to have to pay the BT tollkeeper some £10+ per month. With 4G rapidly maturing, all this could change […]
Making Amazon more democratic
Ever wondered how retailers make their decisions on what to sell? Sometimes it’s the result of savvy professional buyers capitalizing on trends, occasionally it’s down to good luck, but more often than not its based on data i.e. if sales are growing, then let’s do more of the same. Nothing wrong with the latter principle, […]
Does your website do you justice?
After a January full of new-year-new-you, it may be hard to stomach, but is it time to look at that tired old website and give it makeover?Techstersol have just undertaken some renovations and we are proud to launch our new look – but it’s more than that, our site reflects the changes that have occurred […]